Case Study: Hummingbird Botanicals
58% Increase in Organic Traffic and Sales
58%
Increase in organic traffic
49%
Increase in organic keyword rankings
33%
Increase in sales
Client: Hummingbird Botanicals, Boulder CO, United States
Industry: CBD market
The company founders may doubtlessly take pride in the 30 years of experience in growing the plants for treatment, thanks to the cooperation with organic farms across Colorado.
The main principle Hummingbird Botanicals policy stably adheres is the spread of acknowledgment about CBD medical functions and understanding of connection with environment. The key point on how to survive in our world is to appreciate the natural gifts we possess.
According to Joaquina and Bradley, the healers and clinicians, “We want to be present in the world and make a positive change. We want to see our Planet restored to balance, our Plants thriving with clean air and water, and People empowered through health and wellness”.
The company core values we may confidently stand out the following ones:
- Plants. It is the belief in the successful and legal application of hemp as the medicine relevant for diverse types of diseases people would like to get rid of or at least to facilitate.
- Planet. It is worth taking into account the fact that hemp belongs to the kind of renewable energy sources, useful in various industry fields and even making biodegradable plastic.
- People. The Endocannabinoid system gives a hand to overcome the possible anxiety that interferes in routine thanks to making an impact by CBD application. It is a way to recharge the atmosphere and provide a person with some calm and relaxing feelings.
Search Engine Optimization Strategy for Hummingbird Botanicals
1. Site Audit
The audit of website is the operation supposed to examine the main factors that influence the page visibility in search engines.
2. Competitor analysis
Competitor analysis is the development stage which helps to select the appropriate marketing strategy according to the way the rivals successfully embody the intentions.
3. Page Speed Optimization
The page speed optimization is a significant factor that gives a hand to make your page downloading exactly quicker.
4. On-Page Optimization
On-Page optimization is a sort of providing the conformity to appropriate tags and meta descriptions.
5. Content development
The perpetual efforts for the content improvement gives a hand to engage more audience because of making them interested in the educational, or other intriguing facts you share. Do not overlook the importance of that point.
6. SEO-Friendly FAQ Pages
SEO- Friendly FAQ Pages is a kind of organic content that encourages the visitors to receive more educational content to provide more informational diversity.
7. Outreach Guest Posting
Outreach Guesting Post is the method of cooperation with other blogs or platforms where people incline to do the information exchange thanks to posting some cognitive articles.
8. Marketing Report
Marketing Report is a consistent way of holding back each change in the brand statistics you have. Doing such an analysis provides seeing the dependence on the factors like time, circumstances, updates from competitors, etc.
Google Analytics Results of Hummingbird Botanicals
58%
Increase in organic traffic
49%
Increase in organic keyword rankings
33%
