Case Study: NotWeed
65% Increase in Organic Traffic and Sales
65%
Increase in organic traffic
57%
Increase in organic keyword rankings
44%
Increase in sales
Client: NotWeed
Industry: CBD, Medical Cannabis market
NotWeed is a sort of well-known online store, whose way to commercial success has started according to the medical needs of its founder. Hence, the health background he gladly shares, the idea came to his mind after the pain reduction had caused that foot for thought. Why did Bobby Neydawood, who tended to suffer from Crohn’s disease, come up with such a market novelty? As he claims, “My personal experience made me realize CBD could help with all sorts of kind challenges”.
From the affair beginning, NotWeed has taken the same position concerning being a relief from pain to numerous ailments that make people feel a bit under the weather. One more vivid feature of NotWeed’s products is the high-quality level of THC-free growing results, produced in the USA. Adding them to your routine is supposed to pass maximum at ease. As the confirmation mark, a potential customer may get acquainted with lab certificates that provide the highest level of safety due to a few testing stages. That is the way Bobby Neydawood and Jimmy O. Yang make their business exactly trustworthy.
Additionally, the point in favor includes concentration on purchaser’s convenience and keeping in touch round-the-clock. The old hand supports the client 24/7 and gives a hand to learn the ropes on how to use this kind of treatment. It could be hard to swallow, but shipping of each bargain somebody buys always costs nothing.
Search Engine Optimization Strategy for NotWeed
1. Site Audit
The site audit stands out the main factors which influence the visibility of page when somebody enters the search request.
2. Competitor analysis
Competitor analysis is an approach which gives a hand to estimate the position of other companies in the market so as to turn the one you present into the probable leader.
3. Page Speed Optimization
Making the loading faster, page speed optimization improves the general impression of user thanks to making the website traffic better.
4. On-Page Optimization
On-page optimization is the cycle of operations for making the content corresponding to the meta descriptions and tags in order to make it more visible for search engine requesters.
5. Content development
Content development is an integral part of successful marketing strategy implementation because of stable broadening and improvement of the information you submit to your audience. It is an important factor not only to keep its number, but also to enlarge its quantity.
6. SEO-Friendly FAQ Pages
SEO-Friendly FAQ Pages give a hand to enlarge the client base by making them familiars with many educational information submitted in the original way.
7. Outreach Guest Posting
Outreach Guest Posting lays out the way to inform more and more people about the product or service you offer. It is useful thanks to incorporating diverse platforms for various amount message broadening. Whether you engage this method, it is a piece of cake to increase the client base you have had.
8. Marketing Report
Marketing report is a kind of meticulous analysis which the company does each month or week, so as to check how different the situation is according to the time being, how often the changes happen and what factors induce them to make an impact.
Google Analytics Results of NotWeed
47%
Increase in organic traffic
67%
Increase in organic keyword rankings
58%
