СBD is becoming more and more widespread across the globe because of changing the regulations and being permissive in the bigger number of countries. So that as probable market newcomers, the CBD traders need to get some more information concerning the ways of promotion.
What is CBD?
As we want to set a backbone to the upcoming description and details, first and foremost, it is worth opening the meaning of CBD. This is the substance that does not consist of the cannabidiol or psychoactivity, which appears as the extract from hemp or marijuana plants.
What is hemp, and what is marijuana?
The experts predominantly use the term hemp to talk about the substance that has less than 0.3 percent of tetrahydrocannabinol inside, whether we consider its existence in dry weight. It is the industrial plant that is common to produce a great number of consumable goods in the trade market.
On the contrary, marijuana has a trait of including more than 0.3 percent of THC, previously mentioned as tetrahydrocannabinol. This word frequently turns up in one association line with weed, where cannabis inclines to be appreciable to receiving.
The main division for CBD as the substance includes such grades: therapy and food.
A Running History of CBD`s Legal Status
Nowadays, the number of content about CBD rapidly grows in quantity. The articles incline to inform readers about its positive impact on health and routine. Nevertheless, whether you desire to promulgate and share some facts that may work as the promotion guide, be attentive to the law regulations which CBD’s impose.
Recently, legalization has swept across much of the U.S.
A few years ago nobody believed marijuana or hemp would be possible and applicable to global spreading across the USA. For all that, thanks to the results of some votings and social campaigns, the people eager to make its consumption permissive were able to turn that wish into reality.The development and progress of the CBD industry are getting a share of the cake, being allowed for application in 33 States of the U.S. and also the District of Columbia. This number includes places where inhabitants can use marijuana just for medical purposes and the others, where citizens may have a rest thanks to taking that substance. The industry we mention is full of beans for future advance.
2021: Farm Bill and FDA hearings.
Donald Trump contributed to evolving the hemp and marijuana industry, as in 2018 he signed the regulation which expanded the rules for growers. The Agriculture Improvement Act in 2018 made the Controlled Substances Act get rid of CBD and hemp products.
It means that people who are responsible for harvesting these plants may cultivate them as other ones. For all that, the question about distribution onto the market is still the subject of discussions and debates. The DFA holds back the regulation execution and the improvement for CBD’s to be broadened and applied to cause no damage for the health and be of its supposed consumers.
Is CBD legal now?
To avoid any misunderstandings or confusing situations against the law, it is worth using the verified websites which provide the audience with the latest updates related to CBD regulations.
Why CBD marketing is so important
The search optimizes the requests that potential Google users prefer typing in the address line, so that the promotion and advertising campaign springs and blossoms thanks to the customization of the right spread strategy.
Social media also takes part in the way the people eager to try hemp or marijuana become up to speed and follow all the tendencies that appear on the market, where such a trade is entirely possible. For instance, the swipe-up option on Instagram gives a sharp and short effect for information distribution.
Finding new customers
According to the information supported by the study, we may essentially understand that the number of youngsters who would like to try CBD experience is growing. For example, as this research confirms, the quantity of CBD enthusiasts is approximately 40%. Predominantly the triers with background share some impressions and this way broaden the desired space for some CBD newcomers.
Differentiating your brand
The way to amplify marketing efficiency and make your brand recognizable is the provision of appropriate content. For example, the working method is a background full of information that is not behind the times. The educational base and a piece of creative mindset to involve may bear fruits in a great measure. The proper version of accelerating the pace of development and resistance to promotion rivalry encourages the audience not to flow down.
Retaining customers
Communication is supposed to be the key to success. As everyone knows, each lucrative and money-making business keeps afloat regulative thanks to the recurring clients. They not only use the services, but also share positive feedback about the product among other potential customers who show even the smallest interest.
Such a street advertising campaign for free sometimes is more effective than the one organized on purpose with the assistance of social media channels. Nevertheless, having a desire to fulfill the base of such clients, you exactly need to follow some important steps below.
Send them newsletters and notify them about all the updates personally.
Provide them with some special offers or discounts.
Organize the proposals like two for the price of one whether your friend registers on the website or purchase something too.
Following these pieces of advice would exactly give you a hand with the audience expansion.
What Can’t You Say With CBD Advertising?
The Food and Drug Administration holds back and regulates all the aspects of CBD’s distribution and proves the list of severe limits to following the apple-pie order.
Health and Medical claims
You must be careful giving the information about CBD application as the magic healing provider. There are some medical confirmations of their usage as the component of treatment, but stable research is in progress, and you need to avoid any claims that can make a wrong impression on the desperate patients.
Having some serious diseases, they may suppose that CBD is the only method to eradicate this illness when such a cure requires the receipt from a doctor. Of course, when we talk about the states where such a novelty has already been approved.
The suppression of medical claims in marketing prevents these people from being improperly treated or even imposing some worse consequences. The official statement submits the following information: “Deceptive marketing of unproven treatments raises significant public health concerns, as it may keep some patients from accessing appropriate, recognized therapies to treat serious and even fatal diseases.”
Untested assumptions
On condition that you have made up your mind to bring out some data about the influence of CBD used as an integral part of treatment, never give the direct recommendation for application. The only people who have appropriate education, license, and qualification background may induce CBD therapy.
The only thing you could stress or emphasize is some research. scientific experiment or other controlled and observed method of CBD for medical purposes. When you promulgate such information to be shared and illuminated, remember about the confirmation through adding some hyperlinks.
Anything that has not been approved by the FDA
Be attentive to the limits that the FDA has already announced. It is important to follow such restrictions because of the high level of verification from the authorities responsible for adhering to the laws. Remember the fact that CBD presence is lawless whether we mean some dietary supplements.
CBD Advertising Restrictions in 2021
The current situation for the promotion of CBD products has a great number of conditions that impose the advertising campaign to be completely lawful. Donald Trump, whose presidentship brought many benefits for the industry to advance, signed the 2018 Farm Bill.
According to this official document, hemp was removed from the list of substances strictly not to share.
As the passing has got better for marijuana, the state of other similar substances is also in progress. Nevertheless, there are many things to avoid if you use common sharing platforms like Instagram. Facebook, etc.
CBD Facebook Ads
You have a chance to post such an advertisement on Facebook whether you mean the hemp-derived product because for CBD-containing ones there is a ban that prohibits this sort of promotion.
Previously, the owners and founders of Facebook reckoned that it would be inappropriate to allow hemp sharing thanks to this social networking site. For all that, a few years ago the policy had some positive alternatives to have been led.
For example, it has become permissive to include the direct links for the landing pages when the result of clicking relates to the hemp industry. That is a kind of being far more loyal to this sort of business.
It is worth understanding that the status of posts about cannabis is still illegal and impossible there. As a result, even having a desire to promulgate some information or link to the hemp pages, check if it is still allowed.
CBD Google Ads (Adwords)
Supposing you have chosen Google Adwords for the campaign, you need to be ready for a little failure to come. Predominantly, the program gets rid of such content at once, so that you had better avoid having similar confusions.
For all that, if we search for some positive features or probable solutions to turn up, there is a trial run for CBD advertising. The global community is waiting for some significant effects.
CBD Twitter Ads
Twitter has a severe ban if we talk about CBD marketing campaigns. However, to get a share of the cake, the function of advertisement for payment could help you out. The only thing your ignorance may cause is the account automatic removal or the interference of the FDA.
Don’t be afraid without the disturbing reasons. Such a considerably unpleasant variant is possible only when you include some encouragement for treatment of healthcare, whereby you lure somebody to try CBDs.
CBD Instagram Ads
The way the Instagram rules look is not so different from the policy of Twitter. What do we bear in mind? The potential Instagram policy breakers are not imposed to be punished as quickly as Twitter ones on the condition that they share something that may include some data about CBD oil-related products or other items.
The advantages of the Instagram CBD campaign also include the option of the video-sharing website. Taking into account the point that unfortunately, laziness interferes, some Instagram users prefer watching to reading.
Despite that number of facts, try mixing different ways of marketing implementation. The more resources, platforms, and methods you enforce, the more achievements and attainments you will eventually get.
The Key to Marketing a CBD Company: Brand
A brand is one of the key traits for having success and recognizability in business. It is an integral part of the money and fame-making operations. At this point, to reach this high level of being the subject for common awareness, you might propose something unique or just special.
6 Strategies to Market CBD Online
Under the attention you dedicate, there are 6 common schemes to apply whether you wish you had the better yield on this market. Providing that you acquire these skills, the probability of mastering is getting higher and higher.
Focus on SEO
Search engine optimization is a significant point of making your advert as lucrative as it is possible. Thanks to hiring an expert who may customize the proper strategy and select the appropriate number of content of keywords to put in the text. It is the reflection of the efforts you make. Taking care of this aspect, remember to exclude the probable words that may cause the discontent of the FDA, which estimates their presence as lawless.
Grown content
Do not consider creating a new post as something that appears as the bolt of the blue. The stability and regularity make your social network activity higher and consequently engage a higher number of customers.
The old hands who may take pride in their experience and professional background advice even to overfill the Net with information of the nascent industry branch. Despite the stage when your business blossoms or not. Every bit, you need to grow the number of content in the global chain.
Attend trade shows
Each market and industry is supposed to be like a big arena where the competition never ends. Meet with your colleagues or rivals personally and estimate the level of proficiency they have. Thanks to visiting such appointments, you may increase the awareness you have and learn many important things. Additionally, it is a great opportunity to tell a word about your activity and get others acquainted with the work, service, and benefits you submit for potential consumers or purchasers.
Build an affiliate network
According to statistics, building the affiliate network is one of the additional marketing optimization methods that goes up to speed and provides short and sharp effects if you combine it with high-quality SEO and the other ways we mention. Take notice of the affiliate network to apply: ShareASale, CannAffiliate, and Clickbank.
Use the influencer marketing
Try to utilize as many forms of marketing and information illumination as you can. The more you put in, the more you get. The number of influence marketing as a part of campaigns is rapidly increasing these days. As some data confirm, this year the percentage of influencers has boosted up to 65%.
Utilize email marketing
This old method of informing customers keeps afloat as the perfect promotion way. If a person reads the newsletters your company sends, he is exactly predisposed to apply for the special offers. Moreover, the same client often passively encourages others. Even when he does not, suppose that he functions as the brand promoter.
Keep your eyes and ears open
Doing the operations concerning the spread and distribution of this, you become a developer who in some ways makes progress at a fast pace. It is not a very easy job whether you promote some goods which constantly experience breaches of regulations and perpetually impose some law turnovers.
Understanding these moments, you need to set aside a few minutes regularly to check what is up in the field you advertise. The opportunities incline to come when you do not expect their appearance, so that being all the ears frequently promises to make a fortune.
Delving into the important tips to follow, be attentive to the following ones:
CBD legal changes
It is not a surprising fact that many Americans, concretely 94 mln. have confirmed trying hemp or other CBD-derived products at least once in their life. Taking this information into account, that is truly obvious, that the industry blossoms.
Many states update the regulations, becoming more loyal to the spreading speed conditions. Be curious about all the changes to avoid skipping the appropriate moment to launch the new stage of the marketing campaign. Remember that the situation varies and fluctuates in different states. There are sides to the same coin, so be careful with all the alerts.
Advertising restrictions
All the information and statistics we are currently submitting are actual for the time being. A glance at the date, because as we have notified earlier, the CBD industry is the field where alternations and updates may blow your mind whenever they turn into routine. The nearest future may always include some new orders and commands.
Cannabis news
Do not fall behind this market updates whether we talk about the law system or even the advance this sphere steadily has. This way you may easily find out how competitive the situation is and what improvements turn up. Ignorance is inappropriate to keep your head above the water.
What Advertisers Need To Do Next
Reconsidering and in some way recapping all the clues we have mentioned before, it is more important to apply them whereas you intend to be rolling in it thanks to getting the world acquainted with money-making thanks to CBD dissemination.
CBD keyword research
Before you start writing SEO texts, it is a significant moment when you analyze and examine what keywords to include to attract the attention and become one of the top positions Google suggests after writing a query in the search engine.
This a difficult, but exactly fruitful work stage, because it often defines the heading and subheading structure of your texts and their efficiency after promulgation.
CBD Search Engine Optimization (SEO)
After having the keywords selected, take care of search engine optimization. Think over the meta description and meta tags to engage extensively, especially in several first paragraphs of your article or blog post.
CBD content marketing
Plagiarism checking is a must, regardless of the content you are going to post. Being unique and thinking outside the box while creating the text is priceless, but the tendencies for keyword-friendly standards remain. Do not be afraid of their application.
CBD link building
Hyperlinking works perfectly in this case. Compile the list of forums and websites where registered users are predisposed to discuss the topics related to CBD, join these online conversations, or comment on some other thoughts adding the hyperlinks to some other resources you present as a link builder.
This method is really useful if you do not go overboard using just one website time and again during a short period.
CBD Analytics
The summarizing presented in numbers and quantifiers may show how successfully and influentially the campaign passes. It also displays which marketing aspects were more or less efficient in a particular moment.
CBD analytics never misleads or makes a wrong impression. It is the most reliable source that sometimes foretells what other steps ought to be done next. The apple-pie order is relevant everywhere.
To conclude, be attentive, industrious, and up-to-date in mindset. Such thinking and effort flexibility will not make you expect the results for a long time.
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
Does the channel reach my intended audience?
Is the channel sustainable and affordable within my company’s marketing budget?
Will I be able to measure the success of the channel?
Does the channel allow me to express my brand’s intended message?
Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no, quo populo forensibus contentiones et, nibh error in per.
Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
Does the channel reach my intended audience?
Is the channel sustainable and affordable within my company’s marketing budget?
Will I be able to measure the success of the channel?
Does the channel allow me to express my brand’s intended message?
Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no, quo populo forensibus contentiones et, nibh error in per.
Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
We all have heard about online marketing and every business should add it to their marketing mix. Long gone are the days, when businesses including auto dealerships, used traditional marketing techniques – commercials on TV, ads on the radio, and flyers.
But in this digital age, the car dealerships who are not using digital marketing are, without a doubt, losing out. The market has become competitive, making it challenging to stand out and survive. This becomes a lot tougher if your rivals have added the internet to their marketing.
So, use online marketing if you want to stay in business and gain an edge over those who have not it to their marketing strategy. There are several other reasons why internet marketing is important.
[ultimate_heading main_heading=”It Helps in Creating Awareness”][/ultimate_heading]
In present times, having an online presence is extremely important for car dealerships. Do you want to know why? Because you are not the only dealership in your area. People have a hectic and tiring routine, leaving no time for searching for the right dealer for buying a car.
With online marketing, you can appear in front of potential customers with the right message at the right time. You can use different methods like newsletter, emails, blogs, having a website, etc. to reach your audience.
By informing them about your services and deals, you will be creating awareness about your brand. When they will need to buy a car, you will the first to come to their mind.
Hence, you should focus on ways to improve brand awareness.
There was a time when using ads on TV and radio, dealerships attracted customers. People had to visit the shop to have a one-on-one conversation. The internet has changed the way we do business. Now, you can encourage potential buyers to increase interaction.
Of course, for dealerships – like you, car sale is a huge transaction. You must do everything in your power to accommodate your customers. Before buying a car, buyers will have plenty of questions like they want to know more about the models you are offering.
Listening and addressing the concerns of customers will help turn potential customers into customers.
[ultimate_heading main_heading=”Benefit from Free Advertisement”][/ultimate_heading]
Another reason to add online marketing to the marketing strategy is free advertisement. When you have a happy customer, they are definitely, going to talk about it. Thanks to the internet, your customers can share your content quickly without any hassle.
Buyers can share links, and forward emails to tell others about. People talk about their experience on major review sites, which will help inform others about your dealership. Word of mouth is the best way to advertise your dealership.
Therefore, online marketing is crucial for the growth and survival of every auto dealership. It will help dealerships like you, to easily reach your target audience, create awareness, and encourage engagement.
Why do you think online marketing is important for a business? Share your views with us in the comments below!
Contax.io – Contact Management for your Social Networks
Contaxio tracks your followers and friends on Twitter & other social networks; no other system provides as much detail to help you decide when to follow back. Contaxio sets the standard for data access and export functionality. Manage relevant, real-time relationship data for business or personal accounts.
Feature Highlights:
〈 Action Center
Review your social activity.
〈 Twitter Manage
Review stats about people you follow and people that follow you.
〈 Twitter Explore
Find contacts that share similar interests.
〈 Manage Facebook
Review contacts that have posted on your Facebook Pages.
Frequently Asked Questions
What is Contaxio?
Contaxio is an application that allows you to easily and quickly manage your relationships on Twitter. You can also review new contacts from yourFacebook pages. Contaxio will evolve to support other social networking sites.
I’m confused between the terms friend and follower.
The term friend refers to people you are following. The term follower refers to people who are following you.
What is a follow / friend number?
In order to provide you information on how long ago a person friended or followed you, we track these interactions numerically in order to list them accordingly. The very first person you followed would have a follower number of 1, the second would have a follower number of 2 and so on. The same principle is used for someone who is following your handle. If they were the first person to follow you, then they would have a Follower number of 1.
To make things easier, we can list your followers from EarliesttoLatest (your very first followers and friends will be listed first, and the most recent listed last) and Latest to Earliest.
Please note that if someone unfollows you and then refollows you, his or her follower number will change. The same is true for friend numbers.
What is the Last Update for a user?
The date of the user’s last tweet, not to be confused with the last profile update or data sync.
Why can’t I select all and then unfollow users?
Twitter does not allow “mass unfollowing.” The Select All link will select all accounts which you do not currently follow, but you must click each checkbox for any account you wish to unfollow. Once you have chosen to follor or unfollow accounts using the checkboxes, click Follow/Unfollow Selected to complete the actions.
What does the ratio in Contaxio represent? And what does it mean to have a high or low one?
This is the ratio of Followers to Following for a particular user. A ratio of 1.0 means that the user is following the same number of accounts that follow him or her. A number above one means the user has more followers while a number below one means the user has fewer followers than following.
Can I hide users from my lists to accidently prevent unfollowing them?
Yes – by clicking the side portrait icon underneath the follower button in the user’s profile section. This is especially useful if more than one person is managing the account. You can also blockand reportusers directly from Contaxio by clicking the buttons adjacent to the hide function.
What is the sync function used for? Which option should I choose?
The sync function allows us to keep the information about your followers and the people you follow most up-to-date. The full sync updates relationships and bio’s, the quick sync only updates relationships but does not include new friends, and the scheduled sync allows you to choose a day that the system automatically updates profiles and relationships for you.
The words Twitter Calls Remaining and a number appear at the bottom of the screen. What does this mean?
This status item tracks the number of transactions (follows and unfollows) made on a particular account. Twitter’s Terms of Service limit the number of transactions for an account within a given period of time – our twitter call number represents the number of remaining transactions you can take on an account. It is there to help you keep track of your activity.
What does the twitter explorer tool do and how is it useful?
The twitter explorer tool allows you to search for users and generate a list of their followers and friends so you can explore and connect with users of similar interests and topics.
You can also search for particular keywords to find users with similar interests.
What is included in Contaxio Premium?
Contaxio Premium is a subscription service that enables additional Contaxio features:
Advanced Export – A more powerful export tool that allows you to export beyond 5,000 records. With Advanced Export, export Twitter Lists, Followers/Following, and Former Followers/Following.
Unlimited Account Links – You are able to link an unlimited number of Twitter accounts to a single master account. This is an important feature for individuals who manage multiple Twitter accounts.
Premium Support – Although we don’t currently offer a Service Level Agreement (SLA) for support, premium members receive special consideration for all support requests and service questions.
How am I billed for Contaxio Premium?
Contaxio Premium is billed through PayPal as a recurring payment. All of your purchase records are maintained in PayPal. If you need to submit a record of payment for reimbursement, PayPal allows you to print out each transaction.
How do I cancel my Contaxio Premium Subscription?
Simply signon to PayPal, navigate to My Profile, My Money, My Preapproved Payments. Locate the Whitley Media subscription and click the Cancel button. If you are dissatisifed with any part of the Contaxio service, please contact us first so that we can attempt to remedy the situation.
Are you searching for effective dental marketing strategies that will really work in the upcoming 2019? If the answer is “YES”, then we are here to help. Your business should appeal to your patients, providing the brilliant dental experience they expect. Thus, if your goal is to succeed in your dental business, then one of your aims should be to follow the latest marketing tactics.
Preferring the new trends is of great importance, considering the fact we live in a digital era. At Winning Marketing Strategies, we have gathered efficient, practical and successful dental marketing ideas and plans that are specially developed to bring active followers to convert them into new patients and promote engagement and loyalty of the website.
We know that tracing all the world marketing news might be a daunting task. Thus, to simplify it, check out all the necessary information concerning 2019 dental marketing trends. Let us start!
#1 A Video is Super Powerful for Your Brand Awareness
The recent survey shows that up to 85% of users in the USA like watching videos online. Here is a conclusion that such a tool remains a priority for diverse companies to engage their target audience and gain trust with many new prospects. Actually, in comparison with text content, a video review is more desirable to watch by people, as it is visually more catching and interesting, and, as a result, it is easier to be remembered.
It is known that by 2021, the video will be able to generate the vast part of the internet traffic. So, do not miss a chance to boost your practice right now with the means of video marketing. You should provide the audience with all the possible materials they expect the most.
#2 Usage of Interactive Content
There are different types of interactions when the point in question are users and the content reaction. Nowadays, they are looking for more appealing and more customized experiences that can be gained if you apply individual systems of content perception and its consumption.
First of all, detailed surveys, interesting quizzes, quality assessments, eye-catching infographics, surveys as well as brief polls give you an opportunity to be proactive and create unique content, delivering the main message, but still being unobtrusive. Still, you do not stick out in some annoying conspicuous ways: you easily blend into the particular surroundings. “Entertain and educate” motto will work at its best in 2019.
The prime benefit of almost any interactive piece lies in the possibility to bind it directly with the problems your user faces. You’re able to deliver customized results that can be very helpful for both existing and future patients.
#3 Content as a Tool for Making Outstanding Buyer’s Journey
It has been proven that content is the key mover that is necessary to lead your prospects through the funnel and convert them from those who just want to give you one visit into the loyal patients who admire your outstanding brand.
You have multiple options to choose from, such as sharing valuable social media content, creating blog posts on top conversation topics, and more. Posts should grab readers’ attention from the very beginning. Do not forget about landing pages, and developing email content strategies. In addition to this, numerous online reviews and visuals are an indispensable part of your success. They show people they can rely on your services. It is a golden rule that users held a brief investigation online prior to making any decision. Hubspot stated that 47% of buyers usually look through 3-5 pieces of content and only then they are ready to book an appointment or order some goods.
Content must contain some actual, training, and interconnected information that offers a solution to common situations people are involved in. The last but not the least component of your website success says, that you shouldn’t stop until a lead becomes your patient. Continue working and this will bring you lots of positive references, as people will share their impressions with family members, and friends both online and offline. With these tips, making a great content experience is easy as A, B, C.
#4 Distribute Content to Gain Visibility
The statement that content creation, publication, and shares are a good deal is not false indeed. Content distribution is the main key to the everyday growing digital world. Make sure that your content reaches your target audience. Do not underestimate sharing information on social media, as this step will also improve organic reach results.
Promote content in different formats and your readers will not be bored with newsfeed, newsletter, scrolling the website etc.
#5 Live Video in Social Media
This trend is empowered 24/7. It is also considered that it will boost the dental marketing in a couple of months. Due to the statistics, approximately 80% of people worldwide would rather watch a live video with some guidelines than searching the needed article on the blog. Experience everything in real-time brings better feeling and understanding since there is a two-way communication. Facebook Live and Instagram Stories empower their positions day by day. In 2019 they will stay on the top of must-have steps for larger engagement coefficient.
Grab your chance to be one of the firsts who succeed using those social media for marketing purposes as only 14% of business owners invest regularly in live videos at the current moment.
Answering questions via live video or showing backstage of your everyday work process, presenting new technologies, sharing professional pieces of advice, delivering the latest dental health news and innovations will significantly increase the website visibility of your dental marketing services.
#6 Strive to Generate Original and Personalized Content
Posting content on a regular basis is of great importance. You need to write the material that will stand out among your competitors’ one. All of us are spammed with tonnes of content, so if you are eager to grab attention, you should try to speak uniquely. People want to watch, hear and read something that is really relevant to their needs. Concentrate on delivering value for the readers and they will appreciate your efforts.
Personalization works the most efficiently when you apply it into email marketing campaigns. During the whole next year, segmenting plus tagging your subscribers will remain actual for open, click-through rates.
Summary
A clear understanding of marketing in your specific niche, knowing all the common weak sides and ways to strengthen them – is what makes a huge impact on increasing your leads. Dental SEO marketing of the upcoming 2019 is expected to be relatively simple in implementation, still offering real advantages. So, go ahead and try them out. Just remember about consistency, as this feature will allow you to save your positions.
Social media has emerged as a more reliable way to filter casual visitors from probable customers. This has prompted many people to analyze social media role. Consequently, social media management has evolved to fine tune the system. Social media usually entails uploading of content which may be in the form of script, sound, images, or videos or it may also be a combination of one or more of these forms.
But how do you create content that could drive traffic and provoke engagement? How do you create something that would sell like hotcakes in the market known as the World Wide Web? How would you stand out in the world where millions of information is being shared every second of every hour? Here are some tips for creating such content.
Interesting Content
When it comes to the content on social media, the word “engaging” becomes crucial. This is because nobody would be happy with high bounce rates on their pages. High bounce rates imply that visitor opened the page but did not read the content or left after reading a few lines. That can’t be rewarding for the blog owner or website. Obviously, the responsibility to keep the visitor engaged is on content. If the content is boring, or not presented in the right way, chances are that the visitor would look for alternate sites effectively making the business or individual lose a prospective client.
Relevance
There is a myth that if a business enterprise is looking at selling any product, it needs to upload details only about the product on social media. Usually, relevance may imply swift business. But that does not mean that all the content on social media should be about the brand or the product. Social media is about bringing like-minded people together. It is also about establishing a trust between users. If a user of the social media website has faith on another member, chances are high that he or she would socialize with that person and be influenced by his or her opinion about a product or service. Instead of relying upon opinions of unknown people in reviews available on websites, people may be more inclined to listen to their friends, and get more authentic suggestions.
Reliable
There should be no false promises or over-selling the product or services. Nothing sends away a visitor on social media site than a marketing pitch by an overly enthusiastic person. That does not mean that the content cannot be presented there with facts. All truths need to be told or at least, the ones that the visitor may be interested initially need to be told. However, a concentrated version may be read and forgotten but a few relevant points may stick in the mind.
Create engaging and highly shared content on social media sites.
Presentation Matters
Title is the first thing that catches a person’s attention. For this reason, the title of the content should be real eye catcher. Likewise, using some graphics in the content can also help to make the content engrossing and leave an imprint on the mind of the visitor. This will prompt the visitor to recall the image and look for relevant information if the requirement is not immediate.
Create Content that Touches Emotions
This is especially true when the social media content is aimed at forming a group with similar inclinations. If a chord is touched in the hearts and minds of targeted crowd, others will be drawn in too.
Quality of Content Appeals
People are not looking for something that they cannot understand. At times, they may actually be put off by grammar errors and presentation errors. For this reason, content should be of a quality that a person reading it understands. It should be simple too since many people who arrive on the page may not be very familiar with complex words.
Write on Hot Topics
Hot topics are discussed and debated on social media sites. They shed light on the way people think and how a particular person thinks. For this reason, it is easy to analyze whether the person in question is rational or inclined to be dogmatic. Identifying such characteristics of the person is crucial when looking for a candidate suitable for any job.
Organizing the Content
What this means is organizing the content in a particular sequence so that it makes sense. An example of this would be the way Wikipedia is organized. The highlighted words take people to the link where relevant information can be read. The person can then return to the main page, and resume reading. Organizing content in this way helps in understanding the content.
Data Gleaning
The words used by the person using the social media shed light on the interests of the individual. This can be of great help for advertisers. For example, a person asks about insurance on social media. It implies that the person is interested in insurance and so also those who come to that page to reply. Such people can be shown insurance products on the content or their pages so that they may be more inclined to check up the available deals. This is the reason keywords play a crucial role in almost all online marketing initiatives and they are important even in social media management.
E-mail Marketing Helps
The person arriving at the site may have doubts relating to the content available or may need additional clarification. If the email address or contact address is not provided, then the person may lose interest and not return to the website or page. But if it is possible for the person to send an email from the website or blog, it would be easier to convert the visitor into a client. In addition, such person can also become part of email marketing initiatives and become a returning client.
Conclusion
Internet has several websites, blogs, pages, and advertisements. Though traditional methods of advertising help, they are expensive in comparison to what social media management can do. Traditional way was more like throwing a fishing hook and waiting patiently for some fish to take the bait. Social media, on the other hand, is like throwing a net and capturing many fishes at one go. This novel method relies heavily on content. It is necessary to create a blend of such content so that it is not restricted to business aspects only. Thanks to the internet that there is a lot of social awareness also. By forming groups of like-minded people and motivating them towards something, it creates a domino effect in other spheres as well. It is this power that businesses are looking to capture with captivating content.
Writing a blog post is not an easy task. It takes several hours of writing and editing until you come up with something worth reading. After you have run through your post several times, corrected all the grammatical mistakes you can find, then it’s time to publish your post on the internet, but there’s that weird feeling inside you that says “not yet”, a perfectionist inside you telling you that there’s more that you can do to your blog post to make it even more amazing.
Now, normally I’m against perfectionism. I don’t like the idea of spending hours upon hours doing cosmetical changes, but there are things that you can do to make your blog post stand out and it’s definitely worth spending time on that.
So, I want to share with you 9 tips to write a better blog post.
What You Will Learn:
How to write a headline that forces people to click
Why one image per post is not enough
How to format your blog post so, it’s easier to read
How reduce your bounce rate, increase page views and time on site all with one strategy
Improve Your Headline
Headline is the most important part of a blog post. It seems logical to spend more time on writing a good headline, but what usually happens is you get an idea for a blog post, you write whatever headline came to mind, you then write the blog post and click publish without thinking too much about it.
Chances are that the first idea you got isn’t that good. Also, sometimes you have one idea for the blog post, but once you start writing you drift to a different topic and in the end the headline doesn’t even match the blog post.
If you have a poor headline you won’t attract nearly as many readers as you could have. If you write a confusing headline the people that you manage to attract won’t be interested to read what you have written. And in the end what’s the point of writing a blog post if it doesn’t get read?
So, how do you write a great headline?
Make sure the headline fits the content.
Simple headlines like “How to do X” or “10 tips to help you with X” work fine.
Learn from the best. Check out a site called Upworthy.com. What they focus on is so, called “click bait” headlines. They are extremely compelling and once you read the headline you are hooked and want to find out what it’s all about.
Now, if you are creating content that’s meant to provide information, then headlines like these won’t be a good fit for you because there’s nothing shocking about 9 tips to write a better blog post, but you can apply some of their techniques anyways.
Use your mind and think for several minutes, what would be a good headline for this post. You should come up with several headlines and pick the one that you like most.
Use More Images
Chances are that you are using some images in your posts. Gone are the days of plain and boring blocks of text. Yet, you are probably not using enough images if you only add one image at the top, then you need to step up your game.
Why images are important:
Images help to better understand the content
Images are a resting point for the eyes and help to easier scan through the content
Content with more images gets shared more
These days all of the social media sites are about visual content
So, start using more images, graphs, memes, etc.
BUI
Bold, underline, italic. I have heard some rumors that these buttons help with SEO, but I think it’s BS. Why you should be using them is again for a better user experience.
You don’t want your blog post to look like a big block of text. You want to use BUI to highlight certain parts, to make the text easier to read and to be easier for the eyes.
A big mistake is highlighting random words or phrases. You want to highlight strategically. Think of it like this, if you removed all the text and only leave what’s bolded you should get an idea of what is the blog post about.
Now, you don’t want to overdue it. If there’s nothing worth highlighting in a paragraph, then don’t. Also, there isn’t a big difference for what you use bold, underline or italics. I prefer using bold most of the time because it stands out the most.
Short Paragraphs
I think I should have titled this blog post “how to make sure your blog post doesn’t look like a big block of text”. Well, anyways big paragraphs are the main factor that contributes to that. If you don’t implement anything else, but this then your blog posts will be so much easier to read.
The golden rule is: don’t have more than 2-3 sentences per paragraph. Simple, but effective.
Add Links To Your Other Content
Having links to other content on your blog or to relevant articles on the web can provide many different benefits.
Firstly, it provides more depth to your article. For example, you are explaining an advanced topic of SEO that involves using Google Analytics. Now, maybe some of your readers haven’t set-up Google Analytics, but you have explained how to do that in a previous blog post.
So, instead of rewriting what you already have explained, you just link to it so, that people who need to read it could quickly access it.
Secondly, by doing this you are driving traffic to your old blog posts, which increases the engagement on your site.
Thirdly, having links in the content reduces the bounce rate of the page, which helps with SEO.
So, put links to relevant content throughout your blog post, if you mention a website, or a person don’t be afraid to link to it.
Pro Tip: Set up the links that they would open the pages in new tabs so, readers won’t lose your article.
Use Lists and Bullets
If you can, always try to insert lists and/or bullets into your blog posts. The benefits are pretty much the same as already mentioned. It sticks out. It’s easier to read. Gives a place for the eyes to rest.
Use Quotes
Quoting an authoritative person in your niche and linking to him can bring a lot of benefits. It gives more authority to your content and makes your arguments more compelling.
Also, it’s a good outreach strategy. If you quote someone in your post and then shoot him a message that he was featured, the person is very likely to share the blog post to his following and drive traffic back to you.
Use Headings
Headings are as important to readability as it is to SEO.
Headings help to breakdown your blog post into small easy to read pieces. A good heading is like a headline that hooks the reader to continue on and it also tells the reader what he is going to read next.
Headings also help with on site SEO. You should include different keywords you want to rank for in your headings. From an SEO standpoint it’s recommended to use all the heading tags from H1 to H6, but depending on your blog’s theme it can screw up the readability. Normally I only use H1 to H3 tags.
Use Videos
Barely no one includes videos in their blog posts these days. Sure, not all the time you can find a complimentary video, but you should at least try.
Video is the first thing that’s being looked at on a page and it greatly increases the time on site. People enjoy watching quality videos and embedding them in your content can be another outreach opportunity. Once you publish the blog post let the video author know that you used his video and he might share the post.
Now, if you can’t find a video that relates to your topic, you can shoot one yourself, just sharing the same info that you have on the blog post can work. By having two different formats of your content, you will appeal to a bigger audience.
Wrapping It Up
There is a ton of things that you can do to your blog post before publishing, but don’t get carried away and spend hours on small little tweaks. I would recommend creating a cheat sheet to list out the main things you need to check before you publish your post.
What other tweaks you do to your content, that most of the bloggers forget? Let me know in the comments below.
The compelling power of content and social media channels can help widening your customer base drastically. But starting ahead without any sort of experience or knowledge could stand like a challenge.
It’s quite essential that you have in-depth knowledge about the basics of social media marketing.
Whether you want to enhance quality of your online entry points or increasing their numbers, coping up with these 10 laws will help you to lay a firm foundation to cater your customer base, your brand and most importantly you business’s objective:
The Law of Listening:
The success mantra of content and social media marketing lies more in listening than talking. Read through the content that your target audience post and actively interact in the discussions to know what’s important as per their perspective. This is the best way to create compelling content and initiate conversations to add value instead of clutter in their lives.
The Law of Focussing:
It’s better to have a specialisation or niche rather than being the jack-of-all-trades. It is always preferable to design a highly focused strategy for content and social media marketing over a broad strategy that attempts to cater everything to everyone because a sharp strategy helps to build a strong brand image, taking you closer to the success.
The Law of being Qualitative:
Quality dominates quantity. It’s better to have 1,000 connections online that actually read your content and share the same with their connections than having 10,000 connections that become extinct after connecting with your brand once.
The Law of being Patient:
You cannot expect the success from your content and social media marketing strategy overnight. It is possible to catch the lightening in the bottle, but you need to stay committed for a long period of time to attain good results.
The Law of Intensifying:
Growing in the online world calls for compounding. You should publish impressive and informative content so to build a large group of quality followers who will further share your content with their audiences over Facebook, LinkedIn, Twitter, blogs and other social networks.
More you will share and discuss your content; you tend to open new gates towards the search engines such as Google to locate it in the keyword searches. These gates will grow into hundreds and thousands of potential ways for people to reach you online.
The Law of being Influential:
Invest some time in identifying the most influencing groups in your market who accommodates the quality crowd and are interested in the products and services you are offering. Get in touch with such people and work on building quality relationships.
If you can manage to get an authoritative, engaging source on their radars through your informative content, they might share your posts with their own audiences that can put you as well as your business affront huge group of new audience.
The Law of delivering Value:
If you will continuously shout loud to promote your products and services on the social media, people might stop visiting your site. Make every effort to add value to your conversation. Don’t always rush for conversions and focus more on creating interesting content while establishing strengthening bond with the most influential groups. After some time, those influencers will become a powerful medium to expand your business through word-of-mouth marketing.
The Law of Acknowledging:
It is not at all sensible to ignore a person who can reach you in person, be sure to attend them online. Establishing relationships is one of the most significant steps towards the success of social media marketing, so acknowledge every single person who is reaching to you.
The Law of being Accessible:
Don’t disappear once you are done with publishing your content. You should be always available for your audience. Availability here implies that you need to maintain consistency in publishing quality content and interacting with them. Online followers are impulsive in nature and they won’t think twice before replacing you if you are not available since few weeks or months of time.
The Law of Reciprocity:
If you don’t have time to talk about or share other people’s content on your site, you can’t expect the same from others as well. So, take out some time for social media to share and discuss the content that others have published.
Abiding by these laws will help you get success with content and social media marketing and meet your business goals in a specific period of time.
Site Speed Affecting Conversions? 3 Ways To Increase Your Site Speed
In real life, speed literally kills. There is nowhere where humans are advised to drive fast in order to reach their destination on time.
But,
When we come to blogs and websites, speed is everything. The faster your site, the better. So, what exactly do we mean by site speed, how fast is fast enough and why should you even care?
Glad you asked.
This post will look at how to increase your site speed for better conversions. Let me give you a quick glance into what you should expect out of this post.
The meaning of site speed
How fast your site should be
Tools to use to know your site speed
Ways of increasing your site speed
Happy reading!
Let’s get started:
What Site Speed Means
Your site speed is basically the rate at which your site opens.
Simply put, it is the time taken for a page to open in your website. Take for example, the rate at which your homepage opens. It could be 10 seconds or 1 second.
From our example, the website that loads in 1 second has faster site speed than the one which loads in 10 seconds.
So, is any speed good enough for your website?
How Fast Should Your Site Be?
Fact is, speed is a killer (catch my drift) and gives you conversions. But, how fast is fast enough?
In a study, Strangeloop tested load times for top 2,000 retail websites and discovered that websites keep getting bigger as years progress and the average site took
A different report seemed to concur with the concept that websites are getting slower as years progress, due to a number of reasons.
So, are these speeds okay for business?
What is the ideal Page load time?
According to Jakob Nielsen, your site visitors can handle load time of up to 10 seconds.
If your website is within this range, then you feel glad that an expert said this. But, allow me to burst your bubble.
It has been showed that internet users have faulty perception of time. As a matter of fact, an average internet user will perceive a page to be 15% slower.
It gets worse:
When they recount their experiences to others, this same group of people will faultily recall that your page was 35% slower than it actually was.
Now,
You don’t want this working against you especially when you decided to relax at the 10 second mark.
Statistically, here is what has been shown to be your site visitors’ preference (they don’t care whether the site is heavy or not. You just need to be fast):
47% of people expect a web page to load in two seconds or less.
57% of visitors will abandon a page that takes 3 seconds or more to load.
At peak traffic times, more than 75% of online consumers left for a competitor’s site rather than suffer delays.
8% of people cite slow loading pages as a key reason for abandoning their purchase.
Well, we understand that it is sometimes hard to hit the tolerable 2-second or below mark. Thankfully, there are ways of increasing your visitor tolerance level and improve UX.
I’ll mention just one general rule
Add feedback, for example a progress bar. This can push the tolerable waiting time by 38 seconds.
So, now that you know the importance of speed for conversions, how do you tell if your speed meets this threshold?
Tools To Analyze Site Speed
There are several tools that you can use to analyze site speed. The choice is fully dependent on you.
I will discuss three of these:
Pingdom
Pingdom is used to test the load time of a page, analyze the page and find bottlenecks that could be causing a slowdown.
Here is how it looks:
There is a section where you need to include your webpage URL in order to test it.
The page also has a guidance section where you are briefed on what specific icons mean during the process. Here is a small illustration.
Here is how the site works:
You can examine all parts of a webpage including file sizes, load time, CSS files and HTML among other features. The tool allows you to sort and filter this list how you wish in order to identify performance bottlenecks.
You will also get performance-related statistics that will give you the general overview of your website.
You can also see how your website conforms to best practices from Google Page Speed. Additionally, you will get tips on how to improve your site speed.
You can also trace your performance history by saving all your tests and monitoring them subsequently to monitor your progress.
Lastly, the tool allows you to test your site speed from multiple locations. E.g from the United States or Europe. It also gives you the ability to share these results.
Google PageSpeed Insights
As seen, Google PageSpeed Insights is also easy to use. All you need to do is provide your webpage URL and click ‘analyze’, then wait for results.
Generally, the tool works by analyzing your site speed and suggesting methods of increasing site speed.
The insights tool will specifically measure how you can improve performance on time to above-the-fold-load and time to full page load.
Let’s see how the tool responds to you:
The image below shows you how the pagespeed insights tool rates your site giving a priority indicator.
GTmetrix
This is a free tool that analyzes your speed and like the other tools, gives you suggestions on how to improve your site speed.
This is simple to use just like the other tools we have discussed. All you need to do is copy and paste your link to the blank box and click ‘analyze’
The key features include page speed and Yslow results, different analysis options, report history and page load details including size, time and number of requests.
This is how your results on GTmetrix should look like:
So,
Now that you know what page speed is and how to find out your exact speed, how do you now increase it to get better conversions?
How to Increase Site Speed For Better Conversions
One: Remove Incompatible Plugins And Apps From Your Website
Sometimes, the need to have a complex website by design in order to improve its attractiveness causes us to include elements in our website that slows our websites down.
Take Flash for example:
While we understand that videos are an easier and better way of presenting your information in a convincing manner, filling your web page with flash and videos could potentially lower conversions by increasing the page load time.
Take the case of the Red Ox Restaurant.
The business decided to include fancy animations on their homepage which significantly reduced the site speed.
The site now fully loaded after 15 seconds. Clearly, as explained above, very few people would be patient enough to wait for the page to load. This means lower conversion rates.
A different study showed removing flash increased conversion rate by 88%.
Here is what happened.
In an effort to benchmark and see what their competitor’s were doing to stay afloat in the business, SuperOfficecompared their site speed with SalesForce, Zoho and Sugar CRM.
After the test, the business discovered that the competitor sites were loading in just over two seconds, whereas SuperOffice took 12.8 seconds to load.
It was discovered that SuperOffice pages were loading slower due to flash. This was removed and the test repeated, this time with one website without flash and three with flash embedded in them.
This second video test revealed that the page load speed with flash took 11 seconds and the page load without flash took only 2.7 seconds.
We could say that removing flash could potentially reduce your page load time by an incredible 10 seconds!
This did not stop there:
The business wanted to see the effect on conversions.
The fact that their site speed had increased meant that there was better user experience. Was this reflecting on conversion rates?
Yes, it did.
After making the change to a no-flash website, the business decided to monitor conversion after 5 days, comparing the results with conversion rates 5 days prior to the removal of flash.
These were the results:
One, Conversion rate increased from 0.36% to 0.67%, increasing by 88%.
Two, goal completions increased by 78%, from 19 to 34.
Two: Reduce The Number Of Adverts
When I hear adverts, my mind registers affiliate marketing.
Of course, this is another way of making money on your website. There are businesses that make money by displaying ads on their websites.
In terms of business, the more ads you display, the more revenue you collect.
But there is a problem.
Ads slow down a website. This means that if your site is full of adverts and a user does not have the patience to wait for the page to fully load. You will lose the revenue all together because no one would wait to click.
So, here is what you do if you must have adverts.
#1: Reduce
This is an obvious advice. Limit the number of adverts you have in a webpage to reduce the amount of data that your user’s browser has to download.
#2: Reduce The File Sizes
If you have to directly deal with advertisers, you will realize that they send files sizes according to their liking. It is upon you to optimize.
This means that you need to set a file size limit when you send them the spec sheet. (usually, a 40 KB limit)
#3: Kill Off Slow Networks
Finding an ad network is sometimes not easy because some networks sometimes don’t work well with yours.
We are also advised to use multiple ad networks in order to maximize on ad revenue. Unfortunately, multiple ad networks slow down your site speed. You therefore need to kill off the slow networks.
Here is how Wade Shepard did it.
Every time Wade added a new element to his blog, for example an ad program, he had to check the effect of this new addition on his site speed and determine whether this was a worthwhile addition.
One day, he received a page load time warning on his ad sense dashboard. After running a site speed test, he was shocked to find out that his page took 8.82 seconds to load.
A closer look at the details provided by the test, he discovered that ad scripts were what were slowing down his page.
Wade had to find out the exact cause of this major site slow down. He found out that there were slow networks running at the backend of the website. He even went ahead to know what sites were serving this content to his site.
He was able to root out the slow networks and after removing them, site speed went back to 2.5 seconds.
Three: Stop Sharing Webhosts
We agree that sharing webhosts is one of the cheapest ways of finding hosting services online.
This one attractive advantage comes with a major disadvantage. Shared webhosts cause you to risk a slower website.
Before I tell you why, here is a small question for you to ponder.
Would you rather save on hosting charges and risk a slower site and reduced conversions or pay for quality hosting and reap in terms of high site speed, increased conversion rates and higher profits?
So, here are two ways showing how shared web hosts slow down your site.
When one website within the server experiences high traffic, your site will automatically slow down.
When the server suffers and issue and crashes, all the servers within it will stop working.
Now,
You need to learn how to find the best web host for your business. Let me show you a few factors to consider.
Know your hosting needs: For example, do you need special software and how big do you want your website traffic to be.
Server reliability: You obviously need a 24/7 server and stable networks with at least 99.5% uptime score.
Server upgrade options: If you expect your site to grow in maybe one or two years, you need a server that will allow you to upgrade and handle the expanding traffic.
Site backup: You need to have a way to recover your data in case your website crashes.[/ultimate_heading][/vc_column][/vc_row]
Final Thoughts
Increasing site speed sure has an effect on your conversion rate. While we have showed you what to do in order to increase your site speed, you also need to understand the importance of running site metrics in order to monitor your conversion rates.
The Truconversion conversion loss calculator and conversion funnel tools will sure help you track your conversion rates alongside pinpointing where you are losing sales in the conversion pipeline. Make sure that you try it today in case you haven’t.
As always, remember to share this article in all your social networking platforms and also share your views, comments and suggestions on other ways you can improve your site speed, in the comments section below.
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Pingdom
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